“We go beyond offering our solution and forge strong relationships with our partners, helping them build an ‘ecosystem’ of real-time data that can be universally accessed within any organization.” says Chi Chan, CCO of the company. There are many benefits with this approach: Ireckonu’s partners are in a better position to proactively solve problems, create personalized guest experiences, and continue to evolve its tech stack and find new ways to create lasting moments.
Ireckonu’s secret sauce its ability to facilitate access to quality data. “We help partners capture all the first-party data including transactions, conversions, customer interactions, as well as information from external sources such as media, website, voice, and text,” says Chan. Combining all the diverse data sets into one location, Ireckonu prepares its partners to deliver a data-centric experience. Services are now tailored to the individual needs of every guest. “With a single, unified view of holistic data, our partners can fully understand guest behavior and market trends, and take an informed approach to innovation,” he adds.
Ireckonu brings varied data together with its Enterprise Service Bus---a middleware that is at the heart of the company’s technology prowess. The solution plays a central role in capturing all comprehensive data–both structured and unstructured–cleansing and analyzing it using different modeling techniques. By connecting the dots, partners can achieve actionable intelligence, which is essential to creating an ecosystem of value.
“We call this ecosystem ‘connected design’,” says Chan.
In addition to its core middleware component, the rest of Ireckonu’s tech stack further builds on the connected design. For instance, its IKnowU product builds a unique guest profile by aggregating guest data from different sources to create a targeted view of any customer base. In addition, its IConnectU solution connects all on-prem systems together in a real-time dashboard, preemptively catching faulty in-room technology before a guest even checks in. Its tech stack closes off with a software-agnostic kiosk and mobile app solution with mobile and digital key sharing functionalities--all this leads to a safe stay without any compromise on the hotel experience.
Apart from technology solutions, Ireckonu’s experienced data scientists contribute immensely to transforming data into reliable insights and rallying diverse teams, including marketing, sales, and operations, to share up-to-date data and make the best use of it in their tasks. “Through our services, partners can know: how guests are responding to the messages and services offered; what media channel is generating the highest value; and what channel is driving the most value to guests? All those answers are tied back to the core data analytics to refine the guest engagement strategy,” explains Chan.
In a case study, one of Ireckonu’s partners used the company’s middleware, IknowU, and identity management solution ‘to create a single view’ of every guest profile within their database, which in turn paved the way for improved guest engagement and operational efficiency. The client also achieved a frictionless check-in/check-out experience and enhanced web engagement through Ireckonu’s kiosk and mobile app.
In the future, Ireckonu looks to improve all forms of hospitality, including restaurants, sports arenas, and entertainment centers. “We’re going past the hotel space,” Chan concludes, “every form of hospitality has data trapped in different systems, and we can help our future partners unlock the data potential to create lasting moments for their guests.”