Epicenter Experience: The People Platform™ - Reimagining How Consumers Share Their Experiences
“Clearly, there was a market gap that needed to be filled, as consumers deserve better experiences” says Paul Krasinski, the Founder, and CEO of Epicenter Experience. Epicenter’s cloud-based software, The People Platform™, plays a crucial role in addressing these discrepancies by enabling consumers and companies to connect directly to share information and experiences from any location, in real-time. This ability to learn from direct consumer response is fundamentally changing the role of the consumer in informing brand strategies.
The People Platform™ is a ‘people-first’ customer experience solution that enables consumers to interact directly with brands in real-time. Consumers who qualify to participate, opt-in to share information about their experiences with products and services without the headache that recruited panel market research methodologies possess. Effectively, the platform enables consumers and companies to share information, data, and exchange value without any technological barriers. In turn, consumers feel valued, companies receive valuable data and consumer learning; and the result is increased customer loyalty, satisfaction, and an authentic connection between brand and consumer. “The platform’s self-service toolset and automated process allows brands to have a direct and meaningful conversation with consumers just like an informal conversation between two friends in a coffee shop who are exchanging ideas and experiences. Our vision with The People Platform™ was to extend this natural, everyday conversation to all people at a national scale, so everyone could have their voice heard and actively participate in informing the strategies of brands they use everyday.” adds Krasinski.
The People Platform™ has seen more than 30 million consumers interact with their client locations in the United States. The cloud-based platform has been successfully deployed to 13 industries including consumer retail, food, entertainment, education, and automotive, showing the strategic priority brands are placing on understanding the consumer experience across industry segments. These clients are leveraging The People Platform™ to interact with consumers who are in-location and engaging products and services. With this real-time consumer learning, clients can understand purchase behavior and patterns in order to deliver more personalized experiences and value to all consumers.
One of Epicenter’s clients is a market-leading social media company that wanted to compare their brand awareness against other social media platforms in the market. The client business goal was to understand how people use their platform and the features that people felt were important to their user experience. In addition to wanting to raise and understand brand awareness, the client sought to prove the effectiveness of the advertising that was running on its platform. This would prove the return on investment for brands seeking to reach consumers using social media.
The platform’s self-service toolset and automated process allows brands to have a direct and meaningful conversation with consumers just like an informal conversation between two friends in a coffee shop who are exchanging ideas and experiences. Our vision with The People Platform™ was to extend this natural, everyday conversation to all people at a national scale, so everyone could have their voice heard and actively participate in informing the strategies of brands they use everyday
Epicenter deployed The People Platform™ cloud-based service to help the client identify and qualify consumers, collect direct consumer response, identify usage patterns, and measure how consumer behavior was influenced by the media.
Epicenter also applied The People Platform™ technology in a different way to positively impact change and raise awareness for the opioid crisis in the State of Massachusetts. In partnership with General Electric and the Office of the Attorney General, The People Platform™ was implemented as the first mobile wellness and education solution in the U.S. The aim was to educate junior high school students about the risks of opioids. The People Platform™ has proven that the ability to allow people to interact directly and share information is a core capability for informing strategies and leading change across any industry, cause or organization.
Building on these successful collaborations, Epicenter plans on enhancing its services to include a ‘knowledge and insights’ module that will aggregate the data across industries to enable clients to gain extensive knowledge, data and analytics directly from their consumers in order to inform their strategic efforts at scale. The People Platform™ presents a transformational change in the consumer experience space and offers a perspective on the market that historically has not been available. The cloud-based technology will help clients visualize the customer's journey while complying with relevant legislation and industry regulations in order to maximize the value of advanced customer experience strategies. This first-party relationship with the consumer and the information shared by the consumer will allow brands, companies, organizations and nonprofits to readily adapt to the ever-changing marketplace and react to consumers’ needs in real-time which will reinvent the connection between brands and consumers.
Epicenter Experience News
Epicenter Experience Hires Paul Lindstrom, Former SVP of Nielsen Strategic Media Research
BOSTON - Epicenter Experience has announced that Paul Lindstrom, the former SVP of Nielsen Strategic Media Research, has joined its team in an advisory capacity to accelerate research innovation and evolve the Cinema and Digital Out of Home services he originally created. This move asserts the company's further investment and commitment to delivering ongoing audience measurement and reporting services as well as product innovation to the Cinema and Digital Out of Home markets. Earlier this month Nielsen announced that it is exiting this market segment.
"Paul was an obvious choice for Epicenter and the industry. With over four decades dedicated to this space, Paul is a pioneer who created Nielsen's Cinema and Digital Out of Home measurement services. He has a proven track record of creating quality research methods that are collected and reported in a consistent fashion," says Paul Krasinski, Epicenter Experience CEO and Founder. "The Cinema and Digital Out of Home Networks now have the unique opportunity to show the high value of their assets over other television and video impression-based media. These clients are now able to measure consumer behavior at a geo-verified, location level and with direct from consumer response. This ability to measure the full consumer path to purchase is simply not available through other media."
The People Platform uses proprietary location-based mobile technology to directly connect companies with consumers, who voluntarily share their information and experiences in near real-time. Companies receive data as value and consumers receive financial value in exchange for their participation. The People Platform has been successfully deployed across 13 industries, representing 360,000+ locations, and 95 million consumers who account for over 1B visits, giving a strong perspective on consumer spend behavior that represents $14T annually.
"The People Platform's underlying research methodology and the team have delivered quality data consistently for many of the industry clients already. The technology and research approach offers the Cinema and Digital Out of Home markets with a unique way to measure consumer audiences who are actively engaging client locations and to follow consumer behavior before and after the visit, delivering intelligence that shows attribution. I am looking forward to collaborating with all leaders to deliver the audience measurement and reporting that positions the industry both for the short term brand needs and the long term through an always on, mobile location-based innovation." says Paul Lindstrom.