We take a strategic approach to fulfilling the customers’ business needs and objectives and tailor solutions that bring real, measurable results
According to Losar, the digital signage marketplace has become a fragmented ecosystem with numerous players and distribution solutions. This creates challenges for end users to choose the right solution and service provider. In addition, lack of standards and general industry knowledge, makes it difficult to differentiate between different solutions. “YCD helps its customers reach audiences by creating engaging and immersive digital visual communications experiences. Our solution is an all-inclusive “off the shelf” software suite that is easily scalable to multiple locations and capable of driving a combination of screen configurations and multi-display arrangements (video walls and collage) as well as interactive elements,” adds Losar. In order to provide education, networking, and advocacy to the digital signage industry and the diverse constituents of its ecosystem, YCD Multimedia has collaborated with the Digital Signage Federation (DSF)—an industry advocacy group.
“Our software is driving any screen or multi-display arrangement (video wall) as a single homogeneous canvas of pixels,” says Losar. This provides substantial flexibility in creating different types of templates and display scenarios as well as the ability in utilizing different types of content (pre-produced, dynamic or live) simultaneously,” Losar adds, “This substantially reduces the content creation cost and allows the customer’s marketing team and other stake holders to implement creative ideas with almost no limitations, hence making the solution “future proof.” Customers can indulge in researching about a product or ask questions regarding the same, making it an interactive portal through which the firms can connect with their end users, customers and visitors.
YCD helps large fortune 100 organizations as well as other businesses understand and implement a powerful digital experience, “We are focused on giving clients scalability along with flexibility that benefits organizations with better customer experience management,” concludes Losar.