Top 20 CEM Tech Companies - 2017
With omnichannel customer engagement becoming a norm for every industry, businesses today are facing a new set of challenges. Tech savvy customers expect seamless engagement with brands on the medium of their choice, whether it’s email, chat or phone. While facilitating this, companies need to deliver the best customer experience possible and at the same time garner powerful insights from the conversations to have a better understanding of customer journeys. Innovative Customer Experience Management (CEM) solutions stand as a facilitator of these objectives, sufficing to the perceptions of the customer as a guiding principle.
Robust CEM solutions today integrate cutting-edge technologies like cloud, mobile, big data, and predictive analytics. These technologies enable enterprises to design personalized customer experiences and communicate to customers on a one-to-one basis in real time. As the CEM solutions portray performance in terms of “experience delivery” across channels that include mobile, social, and physical, refining the strategy to close the gaps in customer experience becomes a simpler task.
With a wide array of solutions in the market, selecting the right CEM solution that aligns with business goals is often an uphill task for a CIO. In the last few months, CIO Review has analyzed a host of technology vendors in the CEM arena and shortlisted the ones that are at the forefront of providing value added solutions. In our selection, we looked at the vendor’s capability to fulfill the business requirements while providing the right expertise to tackle varied and complex problems in the industry.
We present you 20 Most Promising CEM Solution Providers 2017.