20 Most Promising CEM Solution Providers 2017

With omnichannel customer engagement becoming a norm for every industry, businesses today are facing a new set of challenges. Tech savvy customers expect seamless engagement with brands on the medium of their choice, whether it’s email, chat or phone. While facilitating this, companies need to deliver the best customer experience possible and at the same time garner powerful insights from the conversations to have a better understanding of customer journeys. Innovative Customer Experience Management (CEM) solutions stand as a facilitator of these objectives, sufficing to the perceptions of the customer as a guiding principle.

Robust CEM solutions today integrate cutting-edge technologies like cloud, mobile, big data, and predictive analytics. These technologies enable enterprises to design personalized customer experiences and communicate to customers on a one-to-one basis in real time. As the CEM solutions portray performance in terms of “experience delivery” across channels that include mobile, social, and physical, refining the strategy to close the gaps in customer experience becomes a simpler task.

With a wide array of solutions in the market, selecting the right CEM solution that aligns with business goals is often an uphill task for a CIO. In the last few months, CIO Review has analyzed a host of technology vendors in the CEM arena and shortlisted the ones that are at the forefront of providing value added solutions. In our selection, we looked at the vendor’s capability to fulfill the business requirements while providing the right expertise to tackle varied and complex problems in the industry.

We present you 20 Most Promising CEM Solution Providers 2017.

Company Name

Company Description

Amdocs Injecting digital intelligence platform, Aia, to transform the way how service providers interact with their customers
Avaya Provides rich visualization of data in real-time to fuel smarter decision making, and drive customer satisfaction and loyalty
Brite:Bill Provides managed billing communication solutions to analyze, update, and monitor bills, and deliver personalized experiences to the consumer
Clarabridge Analyzes unstructured customer data through a highly accurate text analytics engine
Clicktale Provides in-depth customer behavioral perspective with the help of cutting-edge analyses and web psychology
CMC Provides a 360-degree view of customers through unified customer management solution
FreshLime The FreshLime Insight platform enables local service businesses to better profile their customers and drive automated marketing and engagement campaigns
Genesys Improves customer journeys through omnichannel self-service to increase sales, reduce expenses and build loyalty
Hinduja Global Solutions Provides a full suite of business process management services from traditional voice contact center services and transformational DigiCX services
inQuba Provides a robust platform that powers customer experiences and engagements of leading brands across the world
Medallia Orchestrates end-to-end customer experience through a combination of human and machine learning in their Medallia Experience CloudTM platform
Memberson Customer Loyalty and Membership Management Solution Providers for Retail, Mall Operators, Multi-Brand, Food & Beverage and Attraction and Entertainment Industry
NOW Marketing Group A Creative-Take Notice Internet Marketing Agency
OnCue OnCue is do-it-yourself digital research management platform that effectively transforms website visitors into an inexpensive research panel without the need for an IT professional
Qualtrics Optimize conversions through XM platform to ensure that digital interactions improve brand experience
Satori Interactive Realizing the true scope and potential of UX to create unique digital experiences for web, mobile, and applications
Syenap Transforms the way businesses connect with customers by providing live actionable intelligence
Thanx Helps merchants drive deeper, data-driven relationships with their best customers
Touchpoint Group An Enterprise Software company specializing in Customer Engagement technologies, R&D and Artificial Intelligence
Zendesk Provides Dynamic request forms through their platform Zendesk Support to provide quick and personalized customer assistance