Rivet CX Group: A Human-Centered Approach to Project Design

Damir Saracevic, President and Founder
The old axiom that a product problem costs $1 to fix during design, $10 to fix during the development phase, and $100 or more to fix when in production, takes on new urgency when your project timelines are measured years or project costs reach into the millions.

But preventing problems in design isn’t always easy when you’re talking about complicated functional applications and trying to balance the needs of user, stakeholder, and developers.

Operating as a boutique customer experience firm since 2016, Rivet CX Group can help.

Based in Rochester, NY, Rivet CX Group designs digital experiences to satisfy user needs while delivering optimal business results to clients. The company’s award-winning product strategists, researchers, designers, and industry experts pair a human-centered approach to strategy with a unique design and prototyping process to ensure their clients’ internal team start and remain aligned over the course of the project.

For Rivet CX Group, everything starts and ends with the user.

“Our role with the clients is to ensure the VoC (Voice of Customer) is present in everything they do, from strategic decisions down to interface choices that translate to technical requirements,” says Damir Saracevic, the President and Founder of Rivet CX Group. “More often than not, companies have access to quantitative data, but it is very difficult to find qualitative data about the user and that is where we help.”

Finding the overlap of user needs and business goals, Rivet guides clients to create a project’s User Experience Approach that aligns the project teams around key goals and successful outcomes.
“It all happens because of listening. While our own experience and expertise are deep, we put our egos aside and listen to users and stakeholders,” says Bradley Foust, the Director of Operations at Rivet CX Group.

But a solid user-centric strategy isn’t enough to ensure project success.

What sets Rivet CX Group apart is its unique design and prototyping process, which helps uncover, refine, and promote the most promising user experiences. The process is an essential part of mitigating risk and delivering business value to clients. Creating a “True-Fi” prototype with functioning user interactions and real (or close to real) content allows for stakeholder alignment and user testing before the development sprints begin.


Our role with the clients is to ensure the VoC (Voice of Customer) is present in everything they do, from strategic decisions down to interface choices that translate to technical requirements

“While iterative or agile technical development is here to stay, having a North Star experience to guide them allows project teams to make better compromises and user-based decisions during development,” Saracevic explains.

Staying true to its mission of “test early, test often,” Rivet CX Group prevents design problems by including user input early and through to the end of the project. As a result, clients can significantly reduce the additional costs associated with going back to the drawing board.

Rivet CX Group has over 100 years of combined experience among its team members, who optimize project designs and accelerate timelines for Fortune 500 clients and start-ups alike.

Company
Rivet CX Group

Headquarters
Rochester, NY

Management
Damir Saracevic, President and Founder

Description
Rivet CX provides a human-centered design approach to solutions that optimize user experiences for organizations worldwide. Based in Rochester, NY, Rivet CX Group designs digital experiences to satisfy user needs while delivering optimal business results to clients. The company’s award-winning product strategists, researchers, designers, and industry experts pair a human-centered approach to strategy with a unique design and prototyping process to ensure their clients’ internal team start and remain aligned over the course of the project

Rivet CX Group