“The customer is always right.”
Be it a small-size company or a large-scale enterprise, it’s the customer who sets the business’s tone and scripts its success. The overall quality of interaction that a customer has with an organization’s products/services invariably determines its success. Evidently, it becomes imperative for progressive-companies to figure out where their target consumers are, what they want, and how they like it to be delivered. For instance, the current digitalization storm has migrated consumers from brick-and-mortar stores to online channels, thereby compelling enterprises to redefine their digital initiatives.
John Gentle, a seasoned digital experience strategist who spent most of his professional career in user experience design and iterative, data-backed optimization, explains that creating digital experiences is no longer a subjective process but a necessity. Gentle says, “There’s a shift of interest amongst customers that has happened. Customers expect and are demanding high performing, easy to use, unique and engaging digital experiences.
As a company that perfectly amalgamates data and design, Roboboogie helps companies evolve and improve their digital experiences by applying a measured, scientific approach. Harnessing the power of creativity and science, Roboboogie combines data with design to take the guesswork out of experience optimization and digital transformation. The company enables clients to unearth their target audiences’ preferences and deliver unparallel experiences that turn site visitors into happy loyal customers.
Be it conversion rate optimization or multivariate A/B testing, optimization program management, or digital experience transformation, Roboboogie has emerged as the one-stop-shop for improving website needs. “Our core offering includes website optimization program management, consulting and hands-on services wherein we bring in a multi-disciplinary team of UX designers, strategists, analysts, and developers who help boost clients’ web performance,” remarks Gentle, founder and chief experience officer (CXO), Roboboogie. “It’s really exciting to see clients find relief when they realize they don’t have to make subjective design decisions anymore because data is leading the way and showing us what works.,” he adds.
Founded in 2011, Roboboogie has proved its mettle across a broad spectrum of industry verticals. Besides majorly catering to the e-commerce sector, the company agnostically penetrates its offering across different ‘experience types’ and ‘conversion points’ in sectors like healthcare, biotech, outdoor retail, and others. It frequently works with C-suite personnel and marketers and helps them up-scale their digital experiences beyond their website into email marketing, personalization and social media to further fuel growth strategies. Since its inception, Roboboogie has partnered with prominent enterprise firms like Adobe, Icon Fitness, and its subsidiaries ProForm and NordicTrack, PetSmart, iHeartMedia.
What sets Roboboogie apart from its competitors is its ability to systematically improve website/app/email/landing page performance through its out-of-the-box creative ideas/designs and proven data-backed methodologies. “When organizations interact with their clients, they can’t be too abrasive,” says Gentle. The balance lies in being assertive enough to give them what they are looking for when and where they want it, without igniting negative emotion among users. Over the years, Roboboogie has enabled companies to find this balance and boost their conversion rates, delivering seamless customer experiences no matter the circumstance or context.
“We understand how digital experiences and customers’ expectations are intertwined. Through our services, we try our best to reduce friction and create a seamless, cohesive online experience for customers,” affirms Matt Bullock, Director of Growth, Roboboogie.
Our core offering includes website optimization and program management wherein we bring in a multi-disciplinary team of UX designers, strategists, analysts, and developers who help boost clients’ web performance
The dexterity of Roboboogie’s team positions it as a distinguished consultancy partner for clients who are established and looking to get more from their website or become more savvy, or those just now jumping onto the digital bandwagon. The company minutely scrutinizes clients’ data to identify opportunities and experiment into the best solution. In essence, Roboboogie’s proficient team applies the test and optimizes methodology wherein they put efforts in understanding the clients’ impediments, analyzing their existing technologies/tools, and finally laying out the mitigation plan that can help them bolster their operations. “We essentially follow the triage approach to help clients’ find opportunities that ensure a high ROI–at least a 10X return on our services that guarantees the highest conversion rate optimization on clients’ investments,” explains Gentle.
Roboboogie leaves no stone unturned to amplify its services. To that end, it partners with best in class analytics and marketing technologies. One notable partnership is a recent one with FullStory almost two years ago to augment its digital experience services. FullStory has a robust investigation and session capture analytics tool that provides powerful insights on customer behaviors. Roboboogie harnessed the power of FullStory’s solution into its offerings to understand the behavioral traits of shoppers and eventually elevate its e-commerce experience. Over the years, the duo has worked on several A/B testing platforms like AB Tasty, Google analytics, Adobe, and even conducted qualitative user data testing.
To further illustrate the efficacy of Roboboogie’s state-of-the-art services, Gentle walks us through an instance when their client was facing a challenge on evolving their website. Their team was in a tight position, as they had to decide on the content to upgrade and make changes quickly. However, their current directive wasn’t delivering returns the way they had hoped. That was when they turned to Roboboogie that first fixed the usability inconsistencies on the site. Although the client was looking for a brand refresh, they didn’t want to scrap the entire area and build from the ground up. “Their goal was to leverage data to back their design decisions to evolve their site strategically over time. Roboboogie worked with their design and brand to the team to test a new look and feel for their website while at the same time enhancing the performance and overall experience,” says Gentle. Roboboogie also helped them augment the functional components and improve the checkout flow.
This is only one of the many success stories the company has nurtured since its inception. Taking pride in the level of services it offers, Roboboogie is currently helping the pandemic-stricken companies navigate the digital realm and readily adapt to the online culture. Furthermore, the company aims to continue moving the needle in program management and digital transformation objectives and provide clients with an end-to-end perspective on transforming their visual experiences. In the years to come, it aims to expand its portfolio of preferred partners. “We want to deliver our clients with a comprehensive suite of technologies that are not only best-in-class, but also work well together as an ecosystem,” concludes Gentle.