Tenovos’ cutting-edge Global Marketing Supply Chain™ (GMSC) platform enables internal teams to visualize their content at every operational level, where the content lives, track assets across all markets and channels, and obtain costs for asset production and distribution. “No other platform offers a content-focused solution that can track millions of digital assets and aggregate, visualize, and scale content across any application and process in the content ecosystem. This is critical for future-proofing and maximizing MarTech investments. With transparent control of content and data, we provide the platform where personalized content crucial in today’s experience-driven world lives,” states Faith Robinson, Vice President of Marketing and Strategy at Tenovos. Developed with modern cloud technologies and best practices for continuous delivery, GMSC delivers the speed, flexibility, and scalability required to compete in today’s digital world.
Offered both as a dedicated and multi-tenant software as a service (SaaS) offering, Tenovos GMSC facilitates agile marketing by not relying on any legacy code. It allows the company to continually innovate and add new features and functionality to the platform based on clients’ requests in real time.
Another differentiator for Tenovos is that it provides governance of marketing assets from ideation to distribution and delivers valuable insights throughout these processes to help clients improve and constantly optimize their operations. “The GMSC platform’s microservices-based architecture also allows us to deliver different user experiences to different audiences within the same organization, configured with respect to employees’ specific roles,” points Matt Corodimas, co-founder of the company.
Tenovos serves clients from various industries including consumer packaged goods (CPG), media and entertainment, retail, publishing, and financial services. The company’s project for a large beauty and cosmetics client best exemplifies the GMSC platform’s effectiveness. Tenovos helped the client complete their entire implementation process from the execution of agreements to initial product launch—that typically requires 5-12 months— within just 45 days. “From our first client in late 2018 and the next 7 clients signed up thus far to being on track to closing 20-30 new clients, we have experienced tremendous growth and demand for our platform. We are also investing heavily in establishing new partnerships and by integrating with new vendors, we are improving GMSC’s capabilities along with looking forward to expanding into EMEA and APAC markets,” concludes Hakimi.